AI didn’t change creativity. It exposed how average most creative work already was.

Let’s be honest…For years, a lot of creative work survived on effort over taste.

More hours.

More output.

More versions.

More noise.

Somehow had more value than Taste….

So, now that AI has removed effort from the equation. And effort is cheap, something uncomfortable has happened:

The gap between execution and originality became impossible to hide.

Generative models don’t produce exceptional work. They produce statistically average work. So the average creative is either redundant or soon to be extinct.

And that’s what makes this interesting and truly disruptive.

Because average work is what most systems have been rewarding for a long time.

Which is why the panic for so many feels so personal. Effort no longer has leverage over taste. ( Taste still needs effort but not as much as when one lacks it )

People aren’t worried AI will replace great creative thinking.

They’re worried it will replace the part of their job that looked creative, but wasn’t.

So in a nutshell, here’s what AI actually does in practice:

it gives you options… fast.

And then it quietly tests whether you have the judgment to choose one that matters.

If your priority is :

– speed

– volume

– being “good at execution”

AI compresses you.

If your value comes from:

– taste

– clarity

– knowing what not to make

AI amplifies you.

The future of creative work won’t be split between humans and machines.

It’ll be split between people who have a point of view with clarity & Taste.

and people who are now realising they never did.